What you need to know
We provide many different levels of Search Engine Optimisation (SEO) to ensure that your potential market can find and access your website. All of our websites are built with a basic level of SEO as standard - but what does it really mean and how does it help?
SEO is one of the most cost-effective forms of marketing available, and something that needs to be integral to the building of your website – without it your site has little chance of being noticed. In essence, all the major search engines look out for various pieces of data, including repeat words, the number of pages, images, links and text on your site to create a composite profile of your website which is compared against other websites. Those that do better rank higher in the natural listings. To appear on the first page of the ‘natural’ listings on the search engines (which is where you really need to be to get noticed) your website needs to be tagged with lots of pertinent phrases and information that works within the search frames your target users are entering.
Although a complex process it can be broken down into the following:
KEYWORDS
We create a wide-ranging keyword portfolio of relevant keyword phrases that are searched on by your potential customers. This list can then be expanded by cross-checking the list against the search engines’ databases of actual keyword searches. This helps target the right words to feature on your website – the ones that will actually deliver potential customers.
COMPETITORS
We check out your competition and look at their keywords. We see how many links they have on their site and the keywords they have optimised.
YOUR CONTENT
Based on the results from the keywords, we make adjustments to your website to include the key phrases in the right places, making sure your site is visible when pertinent search terms are entered. It can also be useful to us to suggest additional content for your pages with keyword-related topics to attract additional traffic.
BUILDING LINKS
We use links to and from other websites to get your ranking higher in the search engines. You can identify niche directories and those that are industry specific too. Maintaining and building links is a ongoing process that should be continual throughout the life of your website.
REPORTING & ADJUSTING
Every month we analyse the statistics from your site paying close attention to where website traffic is coming from and the search fields they use. We can help you narrow down those that are the most effective leads and then adjust your tactics accordingly.